GS E&Centered the housing construction business in the 1980s and has
built apartment complexes across Korea, helping to usher in a new mode
of living for Koreans. In September 2002, the new “Xi” (pronounced “zai”)
brand was adopted to replace the “LG village” appellation, making the
company’s determination to be Korea’s foremost housing builder. The
new-concept “Xi” complexes, which are now are going up in Seoul,
Yongin, Hwasung and Tae-an, feature a pleasant, natural setting,
convenient layout, elegant interior, advanced built-in digital systems,
and various support facilities. LG E&Cis now cultivating the “Xi” brand
as Korea’s most sophisticated and luxurious apartment line. GS E&Chas an outstanding record in apartment reconstruction as well.
Amid severe competition, the company managed to be selected as the
contractor for such projects as Korea National Housing Corp. (KNHC) in
Dogok-dong, Jamsil dong, Gaepo dong, Banpo (Seoul), Poil KNHC
Complex (Euiwang City), Chulsan KNHC Complex (Gwangmyung City).
The company will more aggressively go after this market segment in the
future. Through ongoing technology innovation and R&D, the company
will help create future lifestyles for Koreans.
